KEY ART
OUR GIRL SERIES 3
The objective was to launch Our Girl Series 3 as a fresh, distinctive drama, appealing to younger skewing audiences.
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The lead character Georgie Lane is an independent, strong woman who has dedicated her life to the army. It’s not just a job, it’s her calling. She willingly puts herself in environments most of us would consider hellish for the good of strangers, her country and her squad.
Georgie and her team represent a force for hope in situations where hope is hard to come by, and for this reason we chose the concept 'Hope in hell'.
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HEAD OF CREATIVE
ABOUT

I'm an award winning Head of Creative who has worked in television advertising for over 15 years.
TV has always been my passion and I love working in such a bustling and exciting industry.
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I always try and inject some fun into what I do and have found myself in some rather 'interesting' situations.
I've run down the Coronation Street Cobbles holding flowers at 3am, and tried to persuade James Corden and Gareth Southgate to rap to New Order's 'World in Motion'.
I've interviewed Ant and Dec holding a monkey, got the TOWIE cast to 'speak posh' and put Sherlock onto Piccadilly Circus.
My team even had to become friendly with 'Black Rod', so we could turn the Houses of Parliament yellow!
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I have worked on many big campaigns, from The X Factor and Downton Abbey, to Top Gear and the BBC Planet Franchise, as well as the big rebrand of ITV and the launch of Channels such as ITVBe.
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I am also involved in the Creative Mentor Network Scheme, which aims to make the creative world of work more inclusive. This is something i'm really passionate about.
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I really enjoy editing and I love wearing a hard hat when working on big events, rolling my sleeves up and mucking in.
Working as a team is something I thrive on, there's no better feeling than winning awards for something you've all played a part in.
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